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5 Hidden Gems of Fitzrovia You Need to Visit

Fitzrovia is one of London’s most charming neighbourhoods — central yet quietly creative, full of character and culture. Just steps from Oxford Street, you’ll find cobbled lanes, independent shops, hidden cafés, and small museums that capture London’s artistic soul.

Here are five hidden gems in Fitzrovia that every London explorer should add to their list — perfect for a weekend stroll before dinner at your favourite modern European restaurant in Fitzrovia.



1. Charlotte Street & Colville Place


At the heart of Fitzrovia, Charlotte Street is a lively stretch filled with independent eateries, cafés, and boutique hotels — but slip around the corner and you’ll find Colville Place, one of the area’s best-kept secrets. This narrow, plant-lined street feels like stepping into a village. Its colourful facades, ivy-covered railings, and peaceful atmosphere make it one of the most photogenic corners of central London.


📍 Charlotte St & Colville Pl, W1T



2. Pollock’s Toy Museum


A true Fitzrovia institution, Pollock’s Toy Museum is small but full of wonder. It houses a nostalgic collection of toys and games dating back to the Victorian era — handmade puppets, dollhouses, tin soldiers, and board games from another world. Every creaky floorboard tells a story, making it a perfect visit for anyone who loves London’s quirky history.


📍 1 Scala Street, W1T 2HL🔗



3. Goode Flowers


Hidden just off Great Titchfield Street, Goode Flowers is a tiny floral studio known for its stunning window displays and artisan arrangements. The shop spills seasonal colour onto the pavement — peonies in summer, pumpkins and foliage in autumn — turning every visit into a sensory delight. It’s a must-see spot for locals, photographers, and anyone with an eye for beauty.


📍 Great Titchfield St, W1W🔗



4. The Attendant (27A Foley Street)


The Attendant - unique coffe shop in Fitzrovia, once Victorian public lavatory

Once a Victorian public lavatory, now one of London’s quirkiest cafés — The Attendant is a true hidden gem. Step below street level and you’ll find original tiled walls, copper fittings, and some of the best coffee in Fitzrovia. The atmosphere is cosy and unexpected, blending old-London charm with a modern café twist.


📍 27A Foley St, W1W 6DY🔗



5. The Champion


The Champio pub in London, Fitzrovia

A beautifully preserved Victorian pub on Wells Street, The Champion is a slice of old Fitzrovia that still feels authentic. Stained-glass windows, dark wood interiors, and a calm local crowd make it a favourite for quiet pints and conversations. It’s one of those rare pubs where the charm of London’s past lives on — just a short walk from Charlotte Street.


📍 12-13 Wells Street, W1T 3PA



Bennie Restaurant & Bar - one of Hidden Gems in Fitzrovia

After exploring these hidden gems, treat yourself to a well-deserved dinner at Bennie Restaurant & Bar, just around the corner in Fitzrovia. Our menu celebrates modern European cuisine, inspired by French, Italian, Spanish, and Portuguese flavours — combining seasonal ingredients with a warm, relaxed atmosphere.

Whether you’re out for a casual evening, a romantic date, or a weekend lunch, Bennie is the perfect place to unwind after a day of discovery in one of London’s most beautiful neighbourhoods.


📍 Fitzrovia, London

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